Added: Brigida Pettie - Date: 21.02.2022 04:14 - Views: 30532 - Clicks: 9951
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Registered in England and Wales. Live video is a great way to grow your community and show up on a more human level. Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live eventand doing big reveals after a period of suspense. Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience.
If not, can you invite someone to you who does? Hatch a plan. What are your goals for the livestream and what action do you want viewers to take? How Need it now ready you ensure that viewers take that action? Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.
Invest modestly. Do invest in decent lighting and sound as a baseline. With experience, you can grow your equipment list. Embrace consistency. As with any content marketing initiative, avoid the one-and-done approach. Be human. Be yourself; embrace your quirks and sense of humor. People want to connect with a personnot a company. Be yourself — be it weird, funny, or quirky. The more of yourself you show, the better.
People can spot a phony from a mile away. Sound and lighting matter. Even with great ideas and an excellent on-air personality, poor sound and lighting will kill your livestream. Promote it. Tell others about it before you go live and personally invite like-minded people in your industry. Deciding to stream is the easy part. Now consider which platform s make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.
Plus, you can leverage retargeting opportunities. Facebook Live lets you co-broadcast with others, much like recording a Google Hangout. And when you go live, your friends and followers receive a notification. And, on Facebook, you have no control over advertising running next to your content. Pro: When you go live on Instagram, your followers get a notification — a big boost compared to some of the other live channels. Like Facebook, you can co-broadcast your Instagram livestream — which means a bigger audience for both parties. The site is the second-largest search engine in the world, and it integrates with Facebook and Twitch.
The site also offers more tools for creating such things as events, pre-roll, and thumbnails. And, for those who want it, YouTube Live supports video. Con: YouTube Live is one of the most-blocked sites among employers and universities. Unlike other channels that send notifications of livestreams, you have no control over whether your YouTube followers see your livestream. Pro: Periscope owned by Twitter has a loyal following among livestreaming devotees.
Periscope supports degree video. Con: It is not searchable. Pro: This niche channel is dedicated to sports and gaming — making it a perfect match for B2C brands with a younger audience. Old Spice partnered with Twitch to launch a wilderness adventure livestream. The program left a man dubbed Nature Man in the woods for three days and let Twitch users control his movements — exactly the type of brand-led livestream that works on that site.
Con: The greatest value of Twitch is also its biggest weakness. The channel has a specific demographic. YouNow is much more influencer-driven than the other livestreaming platforms. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Please note: All Need it now ready included in our blog posts are suggested by authors, not the CMI editorial team.
No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments from your company or ones that you have used. A version of this article originally appeared in the February issue of Chief Content Officer. up to receive your free subscription.
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